Moroccan Success, International Reach.

Define and support the guideline for our subsidiaries by providing the necessary and continuous assistance and guidance to achieve the desired sustainable growth, with respect to our evolving ESG policy and the commitment to contribute to the prosperity of our stakeholders and future generations.

To build a prosperous and inclusive future for our continent and our planet, through the responsible contribution of economic, social, environmental and technological impact.

Responsible entrepreneurship: based on entrepreneurial values and enriched by a responsible sense of contributing to the common development of stakeholders and future generations.

Human capital: aware of the value of individual prosperity and the will to progress, we encourage our employees to develop their individual skills and knowledge to support their professional and personal growth objectives.

Boldness: fueled by the courage to discover new markets and embrace advanced technologies, we embody boldness in our corporate culture and in the minds of our employees.

Innovation: enriched by entrepreneurship equipped with audacity and armed with competent human capital, we promote the production of innovation.